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What is Email Marketing

Email marketing isn’t the latest technology. It is the oldest means of digital communication to arrive back in 1971. But even after 50- years old email marketing is used today more than ever before. Email marketing is helpful in promoting a business’s products and services, as well as incentivizing customer loyalty. Email marketing also helps to make the customers on your email list aware of new products, discounts, and other services. It has the highest conversion rates of any marketing channel. Email is 45 times more effective at acquiring new customers than Facebook or Twitter. It is essentially direct mail done electronically instead of through the postal services. Email marketing can include a newsletter with updates on the company, or promotions of sales and exclusive deals for subscribers. Email marketing can also increase your income if done correctly it’s a great way to get people to visit your website or blog.

How does email marketing work –

It is easy to set up and track an email marketing campaign, which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance. As people sign up you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles. A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offer. It allows you to target particular groups of customers or even specific individuals. When it’s done well email marketing is a great way to drive sales. When it’s done wrong email marketing can come across as spam that annoys customers. The two biggest advantages of email marketing are price and ease.

Written By – Vedika

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